FUBU

FUBU - Sportswear for everyone Authenticity in street and sportswear - that's FUBU. The abbreviation stands for: For Us By Us. The brand was founded in the multifaceted 90s, when a man named Daymond John took out a loan of 100,000 dollars on his house to create FUBU from nothing. Production initially took place in a private house in Queens together with two friends. At first they made baseball caps. However, the first collection already consisted of T-shirts, shoes, jeans, jerseys and the aforementioned caps. FUBU was received with great enthusiasm on the US market. Not only because the T-shirts, trousers and co. were affordable for different population groups, but also because FUBU was authentic and approachable. They gave something back to the community and narrowed the existing gap between rich and poor - at least in terms of fashion, because FUBU was street and sportswear for everyone! The pioneer of today's streetwear A special feature of the brand is its appearance. FUBU quickly became international, which is why FUBU shoes, shirts and co. were not only popular in America. In Europe, too, the euphoria spread to all sections of the population. Whether for baseball with a cool FUBU jersey, for sport with jogging trousers or for college with a hoodie, the sports and streetwear enthusiast was particularly taken with FUBU. But there is also plenty to discover in the label's range for women who appreciate figure-hugging and casual clothing. Tight shorts in an eye-catching color like pink, a cozy hoodie in blue or a sexy top in classic black - as a pioneer of today's streetwear, FUBU offers a wide range of fashionable options. Fans of the brand can be seen in the hip-hop scene in particular. Comfortable, colorful collections with an American touch have always been celebrated. So it's no wonder that the FUBU jersey or a FUBU shirt are at home at festivals and concert halls around the world. The brand's looks are also very popular for sporting occasions. With FUBU Athletics you are dressed just right. Thanks to the mesh material, the clothes offer you enough air to breathe - let 'em breathe - you've never been as breathable as in your Fubu T-shirt or sweatshirt!